| How buyers are found |
Customs records, companies that physically imported your category |
The same records. Free tools cap out quickly; real access is a paid subscription |
Job title + company filters |
Whoever walks past your stand |
Firmographics + tech stack |
Manual research, varies |
| Proof they actually buy |
Yes, shipment count and route |
Yes, same records |
No |
No |
No |
Rarely |
| Niche & non-English markets |
Strong, built for importers, distributors, wholesalers |
Same data, but you research and translate every buyer yourself |
Thin, buyers often inactive on LinkedIn |
Good, if the right show exists for your category |
Thin outside US tech |
Depends entirely on the agency |
| Message personalisation |
Written from their actual import history |
You write every one |
Template with merge fields |
Face to face, the best there is |
You write it yourself |
Human-written, slow |
| Realistic volume |
Thousands per month |
Whatever you have evenings for |
~100-200 invites per week, capped |
A few days a year |
Data only, you supply sending |
Limited by their headcount |
| Time to first send |
Days. Our domains are already warmed |
2-3 weeks warming a new domain to send at volume, or a handful a day from your own address |
Days, but connection limits from day one |
Months of booking and preparing before the show |
Data instantly, sending is your problem |
Weeks of onboarding and briefings |
| Account risk |
None, we send from our domains, never yours |
Your own domain and sender reputation |
High, breaks LinkedIn's terms, bans rising |
None |
Low |
Low |
| Who answers replies |
You do, they land in your inbox |
You do |
You do |
You do, after the show |
You do |
The agency, with a delay |
| Work required from you |
Answer the interested ones |
All of it, every month |
Build lists, write copy, babysit limits |
Stand, travel, staff, and following up afterwards |
Everything after the export |
Briefings and check-in calls |
| Honestly, they're better at |
- |
Full control, and free if your time is |
Social proof and warming a name |
Meeting buyers in person and showing the product |
Bulk US contact data |
Complex enterprise deals |